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Consumer Protection FAQs - General

How does the Consumer Protection Division help consumers?
The Consumer Protection Division enforces consumer laws in the State of New Mexico that are intended to shield the public from fraudulent and unfair business practices. Under the Unfair Practices Act, the Division provides multi-level services to the public to ensure that consumers have safe and satisfactory interactions with businesses operating in New Mexico. Specifically, the Consumer Protection Division:  (1) offers dispute resolution services to dissatisfied consumers; (2) educates the public about consumer issues and unlawful trade practices; (3) investigates suspicious business activity; (4) proposes legislation and promulgates rules to clarify acceptable business behavior; and (5) engages in litigation on behalf of the public’s interest.

What types of complaints does the Consumer Protection Division handle?
The Consumer Protection Division handles complaints between dissatisfied consumers and businesses that offer goods or services for sale in the State of New Mexico.

What types of complaints will the Consumer Protection Division not handle?
Whether the Consumer Protection Division will get involved in a dispute depends upon whether the Division has authority over the matter. The following is a list of the types of complaints the Consumer Protection Division will not handle due to lack of authority or jurisdiction.

  • Government entities. The Consumer Protection Division does not handle disputes involving city, county, state or federal government entities.
  • Child support disputes. This is a domestic relations issue that is within the jurisdiction of the New Mexico district courts.
  • Divorce and other domestic relations matters. The Consumer Protection Division does not have the authority to resolve divorce and other domestic relations. These should be brought privately to the court of appropriate jurisdiction.
  • Criminal issues. The police department and the office of the district attorney should be contacted regarding disputes that involve criminal acts.
  • Disputes between individuals not involving a business. The Unfair Practices Act of New Mexico (Section 57-12-1 through 24) deals with any person involved in “the regular course of his trade or commerce”. Therefore, if one of the parties involved in a civil dispute is not engaged in a trade, our Office does not have authority to enforce the parties’ agreement.
  • Disputes purely involving the sale of land. The sale of land is not covered under the Unfair Practices Act. However, if the sale of land also includes, for example, the extension of credit, then our dispute resolution services are available to the public. The extension of credit is a trade practice covered under the Unfair Practices Act.
  • Collection of personal or business debts. The Consumer Protection Division does not have the authority to serve as a collection agency for private individuals or businesses. Our office gets involved, however, when a business is attempting to collect a debt from a consumer and the collection practice is unfair or unconscionable.
  • Homeowners’ association members in disputes with their association. The Consumer Protection Division encourages citizens who have such a dispute to present the dispute to the homeowners’ association using its bylaws, which are the rules that govern the association’s internal affairs to resolve the dispute. If all else fails, then the association member should file a private civil lawsuit, either with or without a legal representative.


If the Consumer Protection Division has enforcement authority over a complaint, is the Division required to provide dispute resolution services?
No. Sometimes a local, state or federal agency will have concurrent or joint authority to enforce with the Attorney General’s Office, but the Division lacks the resources to resolve the complaint. The governmental agency may also have more expertise than the Consumer Protection Division in a particular area. In such situations, the Division may act on the complaint by referring the matter to the governmental agency that is better able to resolve the matter.

Matters where more than one governmental entity is authorized to handle are the most difficult to handle appropriately. If a matter you have falls into this category, please call our office first and after you have explained your problem or dispute, our representatives may be able to determine where you should file your complaint. You may have to file a complaint in more than one place. Our toll free number is: 1-800-678-1508.

This is a short list of those matters that fall in this category:

  • Utilities – including cellular phones, landline phones, gas, water and electricity. Some of these matters are handled by the Utilities Division of the Public Regulation Commission and some by our Office.
  • Landlord-tenant disputes – These complaints are often referred to the landlord-tenant hotline for Santa Fe residents, Law Access New Mexico for residents statewide, or to private attorneys.
  • Insurance – Many, of these matters are handled by the Insurance Division of the Public Regulation Commission and some specific and special matters are handled by our Office.

IF YOU ARE IN DOUBT ABOUT WHERE TO FILE YOUR COMPLAINT, GIVE US A CALL FIRST. WE WANT TO HELP YOU AVOID FILING A COMPLAINT WITH THE WRONG AGENCY.


What information is available through the Consumer Protection Division?
Information that can help you to become a safe and savvy consumer is available in a variety of ways. This website provides a variety of information. Brochures provided by the Division and the Federal Trade Commission (FTC) are also available upon request. Information can be obtained from the FTC at www.ftc.gov.

To obtain brochures from the Consumer Protection Division, please send a written request to: Consumer Protection Division, P.O. Drawer 1508, Santa Fe, NM 87504-1508. Please specify the topic about which you wish to get information. Consumers may also be able to resolve a complaint or problem through another state agency.  For a listing of telephone numbers and addresses of state agencies go to www.phonebook.state.nm.us.

Consumer Advocates are also available to give presentations at your club meeting, school event or church gathering. Popular presentation topics include fraudulent schemes that target the elderly, charitable giving, and consumer skills for teens.


Can I get information about a specific business from the Consumer Protection Division?
The Consumer Protection Division tracks complaints against businesses and is able to tell you:  if complaints have been filed against a particular business; when the complaint was filed; the nature of the complaint; and its resolution.  Please call 1-800-678-1508 to check on a business’ complaint history.

Can I get information about a charity from the Consumer Protection Division?
The Registry of Charitable Organizations can let you know if a charitable organization is registered with the Attorney General’s office.   Please visit our Charities page for more information.

How do I file a complaint against a business?
Before filing a complaint, try contacting a representative of the business to discuss your problem or concern. If you are unable to reach a satisfactory resolution, you can download and print a complaint form from our website or call 1-800-678-1508 to request a complaint form (an instruction sheet is included). Please send the completed form and copies of any relevant documents (e.g. canceled checks, contracts or letters) to: Consumer Protection Division, P.O. Box Drawer 1508, Santa Fe, NM 87054-1508.

What happens once I file a complaint with the Consumer Protection Division?
If the Division determines it will handle your complaint, it will be assigned to a Consumer Advocate. The Consumer Advocate reviews the complaint and accompanying documents, and then contacts the business on the consumer’s behalf. The Advocate explains the nature of the complaint to the business with the objective of reaching a mutually agreeable solution. The Advocate may also recommend a resolution to the dispute. Our dispute resolution services will end if the parties do not reach an agreement. At that point, the parties may take their dispute to a court of law, including small claims court.

If the business is unwilling or fails to respond to the complaint, our office may pursue an investigation and initiate any of the legal tools available. If the business fails to respond, our Office may asses if any laws have been violated based on the information provided by the consumer.  Although a business is not legally obligated to respond to our offer to assist in resolving a dispute with one of its customers, it is recommended that the businesses respond as that is the only way they will have a chance to state their position justifying their actions.

Does the Consumer Protection Division file lawsuits against businesses?
When circumstances warrant, the Consumer Protection Division may use civil lawsuits to resolve complaints by getting restitution for consumers, fines and civil penalties for businesses that willfully violate the law, and consumer education benefits. It is important to understand that the Division cannot and does not file lawsuits to recover property or money for individual consumers. The Division files lawsuits on behalf of the public of the State of New Mexico as a whole. If a consumer wants damages in addition to restitution, they are encouraged to seek legal advice from a private attorney or a legal services organization, and to file a private civil lawsuit against the business if they so choose.

Whether a particular legal action is taken in the public’s interest depends on several factors:

  • The severity of the case based on economic loss or the number and gravity of the violation(s) of the law.
  • The possibility of halting a fraudulent scheme quickly.
  • The extent to which consumers will benefit from public enforcement.
  • A comparison of the costs of enforcement with the benefits to the public.
  • The likelihood of collecting penalties and restitution from the business on behalf of harmed consumers.
  • The resources available to the Consumer Protection Division.
  • Whether the matters presented fall under the Division’s priorities and expertise in relation to other matters.